Creator partnerships,
without the chaos
Creator Jam is a CRM built for DTC brands running influencer programs. One place to manage every creator relationship — from first outreach to ROAS.
Get early accessTotal budget
$17,100
68% of $25k budget
Active creators
4
↑ 2 added this month
Content pieces
6
3 pending review
Sound familiar?
Managing creators shouldn't
feel like a second job
Scattered spreadsheets
Deals spread across three Notion databases, two Google Sheets, and a Slack thread you can't find. Every update breaks the formula someone set up last month.
No budget visibility
You're halfway through the month and have no idea how much you've committed, what's been paid, or whether you're about to blow past your creator budget.
Content gets lost
Creator content lives in DMs, Dropbox links that expire, and emails from six months ago. When you need to find that reel, it's nowhere.
Everything you need
Built for the way creator
teams actually work
Know what your creator spend is actually earning you
The ROI dashboard connects directly to Fairing's post-purchase survey data. It maps Fairing attribution to your creator spend and shows you attributed revenue, ROAS, and ROI per creator — updated automatically.
$19,850 in creator spend → $219,325 in attributed revenue → 11.05x blended ROAS.
Creator spend
$19,850
Attributed revenue
$219,325
Blended ROAS
11.05x
A content calendar that tracks spend
The Monthly Overview shows every placement expected in a given month — with rates, publish dates, campaign, and status. You can see total projected spend vs. what's actually live, so there are no surprises.
Every creator relationship, fully logged
Each channel profile shows the complete deal history: every campaign, rate, publish date, and status. Contact info, follower count, total spend, and individual placements are all in one place.
@emma_creates
Total spend
$14,400
Campaigns
6
Spring '26
Mar 5 · $2,400
Winter '25
Dec 1 · $2,000
Fall '25
Sep 15 · $1,800
Retainer deals, tracked separately
Creator Jam tracks ongoing retainer agreements — monthly rate, content commitment, period, and total contract value — so nothing gets lost between one-off deals.
Works with your marketing analytics stack
Creator Jam integrates with your existing marketing tools so your creator spend shows up alongside all your other channels. Creator Jam syncs your creator spend directly to Northbeam — so influencer is no longer a blind spot in your attribution dashboard.
Fairing
Post-purchase survey
Northbeam
Marketing attribution
Lifetimely
LTV & profitability
AI-generated outreach, in one click
Creator Jam can draft a personalized outreach email for any creator automatically. Paste in your email template, and Creator Jam uses the channel's profile — platform, content style, follower count — to generate a pitch tailored to that specific creator. Hit send and it opens straight in your email app, ready to go.
Draft outreach for
@mkbhd
YouTube · 18.9M subscribers
Generated draft
Subject: Partnership opportunity — Vaer Watches
Hey Marques, I've been watching your recent tech reviews and think Vaer's field watches would resonate with your audience. We're looking for a single dedicated integration — here's what we have in mind...
Update Creator Jam from your inbox — with Claude
Creator Jam connects to Claude as an MCP server. Pair it with Gmail in Claude, and you can update your creator records directly from your email conversations — no copy-pasting, no manual data entry.
"Update the conversation for Mr. Beast — read the email thread with mrbeast@gmail.com"
Found thread (3 messages). Updating Creator Jam...
✓ Status → Follow up
✓ Rate → $25,000
✓ Notes → "Wants exclusivity for 30 days"
Done. Creator Jam updated.
Early access
I'm looking for pilot brands
Creator Jam is early, and I'm looking for a handful of brands to build it with. I've been using it myself for Vaer Watches since building it in early 2025 — it's tracked $350k+ in spend across 100+ creators on YouTube, podcasts, blogs, and Instagram.
If you're currently managing influencer outreach and deals in Google Sheets or Notion and want something better, I'd love to talk. You'll get early access and a direct line to shape the product.
mayank@mayanksehgal.com